Where Opportunities Are Lost

Why good hospitality products still need active sales relationships, trade visibility, and market coverage

  • Many hospitality businesses have attractive products, but the right buyers may not know them well enough to sell, recommend, or include them in future business opportunities. Sales opportunities can be missed when outreach is inconsistent, product updates are not shared, or follow up stops after the first contact.

  • YESA helps build stronger market access, sales representation, and market coverage. This includes sales readiness review, buyer mapping, trade outreach, sales calls, account follow up, product training, contracting support, FAM trips, site inspections, partner communication, and market feedback.

  • The goal is not only to introduce the business to more buyers. It is to help the business stay visible, understood, and actively considered by the right travel trade, corporate, MICE, government, group, and partner markets.

Outcome

Stronger Market Reach and More Consistent Buyer Engagement

Trade Relationships

Build connections with travel agents, DMCs, tour operators, corporate buyers, MICE planners, government accounts, groups, associations, and selected partners that can support qualified business opportunities.

Sales Representation

Maintain active buyer engagement through sales calls, account follow up, product updates, trade communication, and relationship management that keeps the business visible and commercially active.

Market Coverage

Provide on the ground representation in Indonesia, with access to wider domestic markets, selected regional buyers, and relevant hospitality trade opportunities.

YESA Approach

How YESA builds stronger trade visibility, sales representation, and market coverage

Review

We review the product, target segments, rates, packages, sales materials, images, fact sheet, trade readiness, and current market visibility.

Prioritise

We prioritise the most relevant travel trade, corporate, MICE, government, group, and partner opportunities to approach first.

Build

We build the sales message, presentation materials, buyer list, outreach structure, partner communication, and follow up tracker.

Represent & Follow Up

We support ongoing sales calls, buyer follow up, product updates, trade engagement, market coverage, and next action priorities.

Service Deliverables

What YESA can support under Market Access, Sales & Trade Representation

Trade Relationships & Market Access
  • Build visibility with travel agents, DMCs, tour operators, corporate buyers, MICE planners, government accounts, associations, and selected hospitality partners
  • Support access to wider Indonesian markets and selected international trade markets where relevant to the business positioning

  • Keep the business visible through partner communication, product updates, seasonal offers, and relationship follow up

Sales Calls, Account Follow Up & Relationship Management

  • Support targeted sales calls based on business positioning, target segments, and market opportunity

  • Introduce new accounts and maintain communication with existing buyers, partners, and trade contacts

  • Follow up on buyer interest, account opportunities, product questions, and next action priorities

  • Help keep relationships active so the business remains considered beyond the first introduction

Product Presentation & Trade Training

  • Prepare or improve sales presentations, fact sheets, product updates, and commercial materials

  • Support product training for agents, DMCs, corporate buyers, partners, or selected market contacts where relevant

  • Present rooms, venues, dining, wellness, experiences, packages, offers, or services in a clearer and more sellable way

  • Help buyers understand what makes the business suitable for their clients, groups, events, or market segments

Contracting Support & Commercial Partnerships

  • Support contracting discussions with travel trade, corporate accounts, groups, events, or strategic partners

  • Review offer readiness, rate structure, inclusions, commercial terms, and partner requirements before buyer discussions

  • Coordinate communication between the business and external partners where needed

  • Support brochure, package, or partner listing opportunities where relevant

Partner Communication & Relationship Marketing

  • Support targeted communication to trade and partner contacts

  • Share business updates, offers, seasonal promotions, packages, product news, and campaign information

  • Keep relationships active through regular communication and follow up

  • Help the business stay visible between sales calls, trade events, and contracting periods

Lead Tracking, Reporting & Market Feedback

  • Maintain a practical lead and account tracking structure

  • Capture buyer feedback, objections, opportunities, contracting potential, and follow up needs

  • Provide market insight and recommended next actions

  • Share progress updates based on the agreed review schedule and business needs

Extended Trade Visibility & Market Access

Extended trade visibility, representation access, and market exposure opportunities

On the Ground Representation in Indonesia

  • Provide on the ground representation support within Indonesia for selected market visibility and trade engagement opportunities

  • Support local buyer communication and representation where direct market presence may be beneficial

  • Help strengthen visibility across relevant Indonesian hospitality and trade networks

Market Segment Access
  • Support access to selected travel trade, corporate, MICE, government, group, and hospitality partner segments

  • Help identify which market segments are most aligned with the business positioning and commercial objectives

  • Support introductions and visibility within relevant target market segments

Trade Shows, Roadshows, Workshops & Industry Presence

  • The business client may participate individually or explore shared participation with selected non competing hospitality brands

  • Recommend selected trade shows, workshops, sales missions, or roadshows to support market exposure and lead generation

  • Review which events are most relevant based on the business positioning, target markets, and commercial priorities

  • Participation fees, travel, booth, event, and other third party costs are separate from YESA advisory or representation fees unless agreed otherwise

Site Inspections & Familiarisation Opportunities

  • Coordinate selected site inspections and familiarisation visits connected to trade and partner exposure opportunities

  • Support property, venue, restaurant, retreat, experience, or service showcasing for buyers, agents, partners, or selected stakeholders

  • Support follow up after visits so buyer interest can turn into clearer next steps

  • Support follow up after visits so buyer interest can turn into clearer next steps

Exposure & Distribution Opportunities

  • Identify relevant trade, partner, booking, and distribution opportunities that may support additional market exposure

  • Explore visibility opportunities connected to hospitality partnerships and targeted market activity

  • Align exposure opportunities with the business positioning, commercial goals, and target audience

Service Journey

Recommended 12 month sales and trade representation journey

Sales Readiness Review

Review product positioning, target segments, sales materials, rates, packages, images, fact sheet, buyer fit, and current market visibility.

First 30 Day Priorities

Prioritise the most important sales foundation within the first 30 days, including sales presentation, buyer outreach list, account tracker, product messaging, partner communication, and follow up structure.

12 Month Representation Support

Ongoing sales calls, account follow up, buyer communication, product updates, trade engagement, FAM trips, site inspections, contracting support, market feedback, and reporting based on the agreed review schedule and business needs.