About YESA

Commercial Clarity for Stronger Hospitality Direction

YESA is a founder led hospitality advisory partner helping hotels, resorts, restaurants, spas, villas, and independent businesses build clearer commercial structure, stronger demand, and better commercial decisions.

The Reality YESA Grew From

YESA is shaped by direct experience inside hospitality businesses, where pricing, marketing, sales, and systems are often active, but not always connected by one clear commercial direction.

  • Pricing may change without a clear view of demand periods, booking pace, or competitor movement.
  • Booking conversion may not always improve, even when marketing, content, or campaign activity is active.
  • Sales activity may continue, but not always focused on segments that strengthen the business mix.
  • Systems and reports may be available, but not always used to support faster commercial decisions.
  • The reason to choose the business may not always be clear enough beyond price and location.

How YESA Brings Commercial Clarity

YESA works with owners and leadership teams to connect these moving parts into a clearer commercial structure, so decisions become easier to prioritise and stronger to act on.

  • Rates are adjusted with clearer demand, competitor, and booking pace logic.
  • Offers and campaigns are planned around real demand needs, not only when bookings are slow.

  • OTA, direct booking, travel trade, and corporate accounts are managed to support better demand quality, stronger booking value, and more profitable business mix.

  • Digital activity supports real booking performance, not only visibility.

  • Owners and managers can clearly see which commercial priorities need action first.

The YESA Philosophy

Commercial growth grounded in hospitality reality

YESA believes stronger hospitality performance comes from connecting pricing, demand, digital, sales, systems, and guest value into clearer commercial decisions.

Growth should come from better timing, clearer priorities, and stronger contribution from each part of the business.

YESA’s approach respects each business’s market, team capacity, guest profile, commercial priorities, and identity, so owners and teams can focus on the right priorities and move the business forward with clearer direction and stronger performance.

Core Values
Commercial Clarity
Stronger Collaboration
Strategic Support
Identity Intact

Experience That Supports Your Business

The people behind YESA

YESA is led by hospitality professionals whose experience covers commercial leadership, owner relationships, revenue, digital demand, distribution, systems, market growth, and hospitality technology.

This background shapes how YESA supports clients: looking at the business as a whole, not through one channel or one campaign. It helps owners and leadership teams identify what needs attention, improve the right priorities first, and connect pricing, demand, sales, digital, systems, and guest value into stronger business performance.

Putu Yeni Navitarini
Putu Yeni NavitariniFounder & Managing Director
Helps owners and leadership teams strengthen commercial direction, business development priorities, market access, and management decisions that support stronger business performance.
Thrissa Simorangkir
Thrissa SimorangkirCommercial Director
Helps owners and leadership teams connect digital activity, pricing, distribution, booking systems, campaign performance, and commercial reporting into clearer decisions that support demand and booking value.

Client Experience

Businesses supported by YESA

YESA supports businesses where clearer priorities, stronger demand, and better commercial decisions can create meaningful performance improvement.